More often than not, we’ve heard the word “microsite” tossed around in the digital sphere. But unfortunately, no matter how frequent we talk about it, many still don’t understand what it is, how it is different from a website, and why a business would need it. Microsites, though around and used for years, still continue to fly under the radar.

These days, microsites are used for a variety of marketing initiatives and have become valuable tools in promoting an event, campaign, or launching.

So what is a microsite?

In a nutshell, a microsite is a simplified, condensed version of a brand’s main website. It features affiliated content, often about a specific product or service offered. In fact, it is completely separate from the company’s main website.

Now that we’ve covered the basics of a microsite, let’s take a look at why you should have one for your business!

Campaign Focused

Microsites are used to drive users to the immediate purpose of the site. Only core information is laid out on the page. It is direct to the point, concise, and gives visitors exactly what they are looking for. When used for product launches, a microsite can be used to create a level of anticipation. Overall, it saves site visitors time on navigating the main website and searching for what they need!

Targeted Message and Branding

Essentially, a microsite is an extension of a brand’s online presence. At its core, it provides the ease of finding the right information and vital data with utmost usability and user experience. A company’s branding can also be fine-tuned to be consistent while still being solely focused on the featured product.

Search Engine Optimization

With a microsite, you can create a whole new SEO system since it is basically a new site on its own. Keywords can be deeply targeted, zeroing in on core search words. Additionally, the richness of the content is a favorite of search engines and thus, increasing your search engine results page ranking.

Reduced Timelines

Unlike full websites, microsites are faster to design, build, and launch. The lack of multiple pages makes the overall microsite more streamlined with straightforward content. Microsites can be used temporarily such as a marketing tool for a launching. However, microsites can also be used for long-term purposes. Furthermore, the cost of maintenance is less with a microsite compared to a full website.

Budget-friendly Options

If you don’t have the budget to pour into a fully functioning website, microsites will be a lifesaver. They are less involved and easier to maintain. Overall, they are less expensive for its simplicity. But remember, a cheap alternative doesn’t mean basic! Microsites can still be as complex or simple as you need it to be. Ultimately, it depends on your requirements!
Microsites are great marking tools in today’s digital landscape. They are cost-efficient, versatile, and effective platforms to reach the right people when they need you the most. Remember, when creating your own microsite, it needs to be concise and brief. Microsites are meant to be easy to digest without overwhelming the user!